shortlistedAbout us
A studio with one clear question.
Does AI recommend your brand when someone asks? And if not: why not, and what really helps?
Who is behind it
Robin Düblin, founder
I have been working with AI, consumer goods and search for several years, from SEO to GEO. Along the way I have helped global consumer goods brands such as L'Oréal introduce AI systems and processes. There I saw how much depends on which shelf a product sits on, and next to which brands.
I build Shortlisted's measurement myself: my own data pipelines, real buying questions, four AI systems. The method is based on current research into Generative Engine Optimization and on our own measurements of more than 70 Swiss brands.
Part of the shelf now sits in the chat window. We measure the rules by which it is stocked and help brands appear there. Within 48 hours you know where you stand and what to do first. For free.
hello@shortlisted.ch · Free analysis · Book 20 minutes
How we work
- Personal
- You always talk to the person who has read your data.
- Traceable
- Every figure can be traced back to a question, an answer and a date. The method is public.
- Actionable
- Every observation comes with a measure and the effort it takes.
- Clean
- No ranking guarantees, no bought reviews, no fake accounts.
For whom
Swiss brands whose customers research before they buy.
Watches, skincare and cosmetics, and other consumer goods. And agencies that want to offer AI visibility.