For Swiss cosmetics and natural cosmetics brands

Whom AI recommends for skincare. And who is missing.

Customers ask ChatGPT for a cream. The answer almost always names the same three brands.

Three brands share the answers.

38 buying questions, German and French, three AI systems.

Weleda25.7%
Farfalla22.8%
Biokosma22.8%
Louis Widmer11.9%
Soeder10.9%
Biences8.9%
La Roche-Posay6.9%
Naturaline5.9%
Fig. 1 · Share of answers naming the brand. 38 buying questions, 101 answers, round 1 of 3 of the Swiss AI Shortlist Index, 21 Oct 2026.
101

AI answers analysed.

74%

of shops without reviews on the product page.

53%

without a French version.

Most cited sources: retailers like Ecco Verde, Manor and Galaxus, advice sites and the big brands' websites.

What we asked. What the AI answered.

4 of 38 questions, 21 October 2026.

  • “Which Swiss face cream is really good for sensitive skin?” (asked in German)Two of three answers name Avène and La Roche-Posay, two French pharmacy brands.
  • “Best Swiss natural cosmetics brands 2026: which are worth it?” (asked in German)Farfalla in all three answers, plus Weleda and Biokosma.
  • “What is a good Swiss alternative to Weleda?” (asked in German)Weleda itself and Biokosma in all three answers, plus Farfalla and Soeder.
  • “Which Swiss natural cosmetics brands are worth it in 2026?” (asked in French)Weleda in all three answers, plus Farfalla, Biokosma and Soeder.

Your free AI analysis.

  • 30 buying questionsthe way your customers ask
  • 4 AI systemsChatGPT · Perplexity · Google · Claude
  • Who gets namedinstead of you, and why
  • 5 stepssorted by impact

+ Bonus All 30 questions to test yourself

Real case, anonymised

Natural cosmetics brand, Eastern Switzerland. Named first in its niche, never for "sensitive skin".

Named in 11% of answers · Biokosma 63% · Weleda 53%

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