shortlistedExample · real case, anonymised
What an analysis looks like.
A natural cosmetics brand, measured on 21 October 2026. Name anonymised, numbers real.
Result
2 of 19 AI answers name the brand.
Instead: Biokosma, Weleda, Farfalla.
In how many of the 19 answers the brand appears.
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What we asked
7 buying questions, asked the way customers ask them. German and French, to ChatGPT, Perplexity and Google.
Means: this is how a customer finds the brand today, or doesn't.
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What the AI answered
Named first for its niche question. Never for six general questions, not even for "sensitive skin".
Means: people who know the brand find it. Everyone else doesn't.
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Why
The answers rely on retailers like Galaxus and Ecco Verde and on the big brands. The brand's own website: a source in 1 of 19.
Means: AI recommends what it finds in its sources.
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What to do first
- A page on sensitive skin, with the test result as text2 days
- Answer customer questions on the product page1 day
- Reviews with count on the product page1 day
- A French version of the most important pages1 to 2 weeks
Means: a few days of work. The re-measurement shows whether it works.
Your analysis: same structure, about 30 questions, four AI systems.
All details: questions, sources, technology
How often the brand is named, per system
| System | Brand named |
|---|---|
| ChatGPT | 1 of 7 |
| Perplexity | 1 of 7 |
| Google with AI Overview | 0 of 5 |
Google doesn't show an AI Overview for every question. Hence 5 answers instead of 7.
The 7 questions and the answers
| Question | ChatGPT | Perplexity | |
|---|---|---|---|
| Question about the brand's niche (wording anonymised) DE | named, as a source | named | no overview |
| Which Swiss face cream is really good for sensitive skin? DE | no | no | no overview |
| Which Swiss skincare brands are sustainable and cruelty-free? DE | no | no | no |
| Best Swiss natural cosmetics brands 2026: which are worth it? DE | no | no | no |
| What is a good Swiss alternative to Weleda? DE | no | no | no |
| Which Swiss natural cosmetics brands are worth it in 2026? FR | no | no | no |
| Which Swiss face cream do you recommend for sensitive skin? FR | no | no | no |
“Named” means: the brand appears in the answer. “As a source” means: the answer also links to the brand's website.
Where the answers come from
| Most-cited pages | Type | Cited |
|---|---|---|
| biokosma.ch | Brand | 7 |
| farfalla.ch | Brand | 5 |
| galaxus.ch | Retailer | 4 |
| ecco-verde.ch | Retailer | 4 |
| green-shop.ch | Retailer | 4 |
| weleda.ch | Brand | 4 |
| ohyouprettythings.ch | Advice site | 3 |
| kompromiss-los.ch | Advice site | 3 |
Can AI read the shop? 76 out of 100
Technically, the AI can read the shop well. Points are lost on the product page and on trust signals such as reviews.
Overall score: 28 out of 100
It combines four things: how often the brand appears in the answers (45%), how often its website serves as a source (15%), how often it is among Google's top ten results (10%) and how well AI can read the shop (30%). One query per question and system via official interfaces. Answers vary, so shares are what count. More in the method.