Free guide · Edition 1, October 2026 · 14 pages

How AI recommends your brand.

For Swiss online shops: how ChatGPT, Perplexity and Google choose brands, and what you can do, in which order.

Contents

What's inside.

Customers ask AI before they buyp. 2
Two ways into the answerp. 3
We checked 60 Swiss online shopsp. 4
Ten steps for your shoppp. 5 to 9
01Let AI search crawlers inp. 5
02Product facts as text in the HTMLp. 5
03Answer customer questions on the product pagep. 6
04Make reviews visiblep. 6
05Offer French in fullp. 7
06GTIN, product feed and Google Merchant Centerp. 7
07Appear in Swiss tests, lists and retailersp. 8
08Honest comparisons and up-to-date guidesp. 8
09Be findable in Bingp. 9
10Measure Share of Answer monthlyp. 9
What doesn't help · Your 30-day planp. 10
Self-check in 30 minutesp. 11
Measurement log for one monthp. 12
Sourcesp. 13

Three pages to look at

What it looks like.

Page 4: We checked 60 Swiss online shops — p. 4 · The sample: 60 Swiss shops

Page 6: Answer customer questions and make reviews visible — p. 6 · Steps 03 and 04

Page 11: Self-check in 30 minutes — p. 11 · Self-check in 30 minutes

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